In 2014, Normaillot was recognized by WGSN as one of the top five brands at Mode City, marking the start of its rapid ascent in the luxury swimwear world. Founded by Merve Kardes Misirli, the brand quickly became known for empowering women with swimwear that transcends seasonal trends and embodies timeless elegance.

Building on its success, Normaillot widened its borders in 2023 by introducing a ready-to-wear collection. This expansion includes iconic pieces such as dresses and outerwear, seamlessly blending the brand's signature style with everyday fashion essentials.

From its beginnings, Normaillot has captivated a global audience with daring colors, bold prints, and innovative designs. Each piece is more than just swimwear or clothing—it's a statement of confidence and style, adorned with accessories like natural stones, pearls, and sparkly sequins that add a touch of glamour.

Normaillot’s entrepreneurial spirit, blending artistic innovation with a rebellious edge, continues to inspire independent-minded women, celebrities, and influencers alike. Collaborations with retailers have produced limited-edition collections that quickly become coveted best-sellers.

At its core, Normaillot is about helping women express their true selves, radiating confidence and style in every setting.